In recent years, China has eased its market regulations when it comes to over-the-counter (OTC) medicines, allowing for the importation of OTC products through new channels such as cross-border E-commerce. This comes at a time when consumption of OTC products is growing, as Chinese consumers become more health conscious, providing new opportunities in the category.
However, in order to ensure long-term success, OTC medicine brands need to understand the market, the category, and the consumers. Brands need to develop a market entry plan that considers both the sales channels available and the marketing strategies that will help the brand to reach the target consumers.
During this webinar with Ryan Molloy, CEO of RedFern Digital, we will be discussing the China market entry options for foreign OTC drugs, before diving into aspects ranging from trends in the category and packaging and design, to changes in consumer demographics. We will provide viewers with an understanding of the OTC medicines category in China, along with practical advice and best practices when it comes to branding and marketing.