In China, OTC drugs mainly refer to cold drugs, cough drugs, pain relievers, gastrointestinal prokinetic drugs, gastric antacids, vitamins, anthelmintics, tonics, constipation drugs, drugs for external use, contraceptives, skin care drugs, etc. According to IQVIA, China’s OTC drug market has been keeping steady growth. The market sales are expected to increase from 244 billion yuan in 2021 to 306.1 billion yuan in 2025, with a CAGR of 5.3%. Cross-border e-commerce (CBEC), an emerging entry channel to China, has also become a popular option for OTC drug companies to try out the Chinese market. Euromonitor’s data shows that the CBEC market of OTC drugs achieved a CAGR of 120% from 2018 to 2021, far outpacing the growth of other retail channels.
During the webinar, Angelita Hu will give a detailed introduction to the Chinese OTC market, analyze the performance of the CBEC channel and detail how to access China via CBEC.
